The Search for the Truth
Marketing isn’t really known to be an ethical or particularly honest profession. Like lawyers or PR professionals, marketers get paid to say that their client is the best, the biggest, the brightest, even if that means bending the truth to make it work. We get really good at saying something dishonest but not necessarily untrue in order to get the effect that we want- whether that means sales, client acquisition, or proving someone as innocent.
I like believing people. It makes me comfortable to know that they are telling me the truth- even when it is hard to hear. The most valuable things that I have in this life are relationships with people on whom I can rely on and can trust. Trust with my health, my heart, my wallet, and my life. Unsurprisingly, I hold these expectations for everyone I deal with, from the farmers at the market who tell me those beets were picked yesterday, to my family doctor who prescribed me medicine, to the lady at the bus stop who assured me that the bus hasn't come yet.
I guess this makes me naïve by society's standards.
But is it really so wrong to want to depend on people for the truth? Does this make me less intelligent or savvy than all the calculating, cold-blooded business people with a perma-poker face? Is it low-class of me to want to be surrounded by people and businesses who are honest with me and I can depend on to get a truthful answer?
Are you looking to for me to tell the truth? Here it it:
I knew and experienced the ins and outs of digital marketing agencies: ignoring phone calls to make them look busy, having fictitious employees on the website to make the team look larger, lying about how many clients they have, pretending to have more offices, and overall selling themselves as the best digital marketing gurus the world has ever seen, even if there aren't.
They can be good at what they do and often have an interesting flavour of their own, due to the teams individual experiences, styles, and personalities. But instead of sharing THAT, they make up a web developer named Steve.
I didn't want feeling like a fraud to be my full-time job.
However, lying and exaggerating are common attributes to marketers and those working in advertising. My experience was not one unique to this industry. However, I was not willing to give up on a job that I loved and gave me so much satisfaction. I had never before been so excited to go to work, tackle new challenges, and help small companies grow.
That’s why I decided to set out on my own and team up with awesome clients who believe in transparency, honesty, and hard work. There are so many cool things that companies do, both in broad daylight and behind the scenes, that attract the attention of people who, like me, want to know the truth. I want to help these businesses translate their passion and uniqueness into the digital language of the internet.
I hope that I can find a way to marry my ethical qualms about marketing with successful business growth, both for me and my prospective clients. Sometimes I feel so overwhelmed by the enormity of starting a business and tackling the competition out there, all willing to do whatever it takes to land clients. However, I believe that my determination to do what's right will give me direction and an edge in this cut-throat field!
FIGht for what's right!