Facebook has become the ultimate marketing tool, for businesses big and small. However, though some seem to just "get it" right away, others make the same common mistakes, making their social presence look amateur, unprofessional, or just not "social" enough.
It's time to sit down, open your laptop, and take a nice, hard look to see if you're making one (or more) of these little mistakes on Facebook that can compromise your social identity.
1. You like Your Own Posts
This is a silly mistake, usually made when a page administrator wants to like the post from their personal account. It seems kinda weird. Do you like your own posts on your personal page? No. It is weird. Period. It shows your audience that you are desperate to garner interaction on your Facebook business page. Or they can think that you're just clumsy and don't have great attention to detail. Neither options are really that great.
2. You Only Sell
People go on social media to have fun, explore news, catch up with their friends, or find something cool to read or watch. They don't specifically on Facebook to go shopping. For shopping they either hit the mall on their favourite online boutiques. However, they like to know what's going on at their local bakery, bookshop, or movie theatre, if just passively. An article about the different types of teeth whitening or the state of the local real estate market- well sure, if I'm curious I'll read it. Facebook users want either amusing or useful material if it's not something that is purely "social". It's important to connect with your audience about topics they are interested in, share everyday activities, and provide a "sneak peak" into your business. Only 1 in 4 posts should be related to you selling, the rest should be light, relatable content that your audience with identify with and respond to.
*Remember, it's supposed to be a two-way conversation- don't talk AT people.
3. Not Posting Regularly
We've all been there. We have a busy week, we go away on holiday, or we simply forget to schedule content for Facebook. Even if you don't post very often, be sure to do it regularly, at least 3 times a week. Leaving your audience in the lurch makes people wonder if you are still are still open, if you fired your marketing person, or ultimately why they "liked" you in the first place. If you don't put out content, don't expect your audience to go out of their way to engage with your brand.
4. Your Photos are the Wrong Way
Yes, their is a wrong way to post photos. Though sometimes there isn't much we can do, try to post only landscape oriented photos, meaning that they are wider than they are tall. Facebook posts containing portrait layout photos look strange, because there is no way to center them and you end up with a messy, unbalanced look.
5. You Use Hastags
Facebook is not traditionally a social channel that uses hashtags (#). Unlike Instagram and Twitter, where information is tagged and sorted with hashtags, Facebook has a search box that doesn't require the information to have been preceded with a hashtag for it to show up. One exception to this rule is the implementation of a unique hashtag, but if you don't know what that is exactly, it's best you stay away from it.
6. Your Posts are Too Long
If your reader has to click "Read More", your post is too long. If you have that much to post, it might be worth your while to spin it into an even longer piece and put it on your company blog. Then just slap a preview of it on Facebook and you won't just get the message across, but you'll boost your website's SEO. Facebook is all about that short snippet of information, easy to read and digest. If you're struggling with getting the attention you want, post alongside an interesting visual, like a photo or a video. These will draw the eyes of your audience and encourage them to read the content you have prepared for them.
Honest mistakes happen to everyone, so don't freak out if one of your posts happens to be too long or some of your photos are oriented the wrong way. If there is anything that is glaringly terrible, simply delete it or hide it from your Timeline, or undo/edit what you have done. The most important thing is that going forward, your business has the kind of Facebook presence that your tribe will be happy to follow and respond to.
Now THAT'S how you increase your brand awareness and sales!
Do you have any specific questions related to digital marketing you want answered? Let me know in the comments!